BARARTS by MARRIOTT
Project at a Glance
Client: Marriott International
Program: BarArts Training Series & Masters of the Craft
Industry: Hospitality
Project Type: Corporate Training & Live Event Production
Services: Scriptwriting, Corporate Video Production, Live Streaming, Creative Direction
“Our team has worked with Five Stone Creative for over a year on a major training project. Their expertise and professionalism in all phases of the project has been second to none. The results have been nothing short of phenomenal."
Barry Estes
Marriott International
BarArts Training Series
Marriott International developed the BarArts program to elevate bartender education across its portfolio, creating a training experience that emphasized not only technical skills but also craftsmanship, creativity, and exceptional guest service. To bring that vision to life, Marriott partnered with Five Stone Creative to develop a training series that would educate, inspire, and connect bartenders throughout the organization.
The project combined documentary-style storytelling with practical instruction, transforming traditional hospitality training into an engaging multimedia learning experience.
The Challenge
Teaching bartending techniques requires more than demonstrating recipes and procedures. Marriott wanted to showcase the passion, expertise, and creativity behind the craft while creating training content that could be used consistently throughout the organization.
The program also extended beyond on-demand training. Marriott's annual BarArts Masters of the Craft competition required a professional live streaming solution capable of bringing the excitement of the event to audiences unable to attend in person.
Our Approach
Five Stone Creative partnered closely with Marriott to develop the BarArts Training Series from concept through production. Our team collaborated on scriptwriting, creative development, and video production, creating a travel-show-style series that followed hospitality professionals and industry experts in real-world environments.
Filming took place at destinations across the country, allowing the series to feature respected bartenders, distinctive venues, and authentic hospitality experiences that reinforced both technical knowledge and the culture behind Marriott's beverage program.
In addition to producing the training series, Five Stone Creative provided live streaming for the annual BarArts Masters of the Craft competition, extending the reach of one of Marriott's premier hospitality events while delivering a reliable broadcast-quality viewing experience.
Impact
The BarArts Training Series gave Marriott an engaging educational platform that combined practical instruction with authentic storytelling, helping bartenders strengthen both their technical skills and their connection to the brand's culture of hospitality.
Together with the live production of the Masters of the Craft competition, the partnership created a comprehensive learning experience that supported professional development while celebrating excellence across Marriott's bartending community.