ROYAL CARIBBEAN
Project at a Glance
Client: Royal Caribbean International
Industry: Cruise & Hospitality
Project Type: Global Crew Training & Internal Communications
Relationship: Ongoing creative partner since 2017
Services: Corporate Video Production, Photography, Creative Consulting, Onboard Production
"I’ve worked with the Five Stone team for 5-years on various training initiatives and I’ve witnessed firsthand how collaborative they are with the full end-to-end design of video and multi-media projects. I’ve seen them grow and learn, span creative boundaries, and roll-up their sleeves to make it happen. Most importantly, they are genuinely good people."
Dr. Mark Boccia
Global Head of Training and
Development
Royal Caribbean International
Royal Caribbean International
When Royal Caribbean International set out to modernize crew training across its global fleet, the company needed a production partner capable of creating engaging educational content that could be delivered consistently to crew members serving aboard ships around the world.
Since 2017, Five Stone Creative has partnered with Royal Caribbean to develop media for the Embark training platform, producing instructional videos, photography, and creative content that supports crew development, environmental stewardship, and onboard safety initiatives.
The Challenge
Creating training content for one of the world's largest cruise operators requires more than traditional corporate video production. Content must be accurate, engaging, and relevant to thousands of crew members representing diverse backgrounds, languages, and job functions.
Production also had to take place aboard active cruise ships, where filming schedules were coordinated around guest operations, crew responsibilities, and the unique logistical constraints of working at sea. Every project required careful planning to capture authentic onboard operations while minimizing disruption to daily ship activities.
Our Approach
Five Stone Creative worked alongside Royal Caribbean's training and communications teams to produce educational media that balanced instructional clarity with engaging visual storytelling.
Our team traveled aboard active cruise ships to capture real crew members performing everyday operational procedures, creating training content grounded in authentic working environments rather than simulated scenarios. In addition to corporate video production, we provided photography and creative consulting to help shape learning experiences across multiple initiatives.
Over the course of the partnership, our work has supported programs including Embark, Save the Waves, and Safe Sail, producing content focused on crew onboarding, environmental responsibility, and operational safety. By developing media that could be deployed consistently across the fleet, Royal Caribbean was able to deliver standardized training experiences regardless of ship or location.
Results
Five Stone Creative has supported Royal Caribbean's global training efforts, helping produce educational content used throughout the company's fleet.
Early Embark training modules demonstrated measurable success, with Royal Caribbean reporting a 90% increase in crew confidence and preparedness following implementation. The continued partnership reflects a shared commitment to producing engaging, practical training that strengthens operational consistency while supporting Royal Caribbean's focus on safety, environmental stewardship, and exceptional guest experiences.